Working as a freelance writer is a great way to either make some extra money or to build a whole new career working for yourself. However, it can be hard to get your start and to break into the market as there is already so much competition. It is important to find ways to distinguish yourself as a freelance writer in order to rise above the competition and make the income that you need. Here are a few tips for how you can set yourself apart from the crowd:
Create a Great Website
As a freelance writer, your website is your online calling card. Every time you apply for a job, you can refer potential clients to your website for more information about your experience and for samples of your writing. Your website is also the place that you can make the argument to clients for why they should hire you.
By building a great website, you not only show your clients what kind of writing you can do, you also show them that you understand current needs, such as search-engine optimization, online marketing and social media marketing.
Specialize in a Niche
So many freelancers present themselves as a Jack-of-all-trades, writing on general topics. To set yourself apart, you can specialize in a particular niche. If you have no expertise in a subject, develop it. Start small by writing a few posts for article directories and build up your collection over time.
By specializing in a niche and having a cache of sample articles to show clients, you can distinguish yourself and get more writing jobs for those topics.
Most freelance writers have hundreds of articles and blog posts on their resume, but not many have written an e-book. Simply writing an e-book can set you apart from your competition. However, you should aim for much more than simply finishing the book — you should write a stellar sample piece of writing that shows off your skill and your expertise.
Whether you offer your e-book for sale or your include it on your website as a sample or clients, you will have a wonderful piece of writing to distinguish you from your competition.
Offer Additional Services
As a writer, you will often be called upon to provide additional services. These can include keyword research, SEO, social media management, development of content strategy, guest posting, link building, and even pay-per-click advertising management. If you have experience or skill in any of these areas, you will distinguish yourself from your competition.
Build experience with one or more of these other services and advertise them on your website.
Freelance writing is a packed marketplace. Though there is fierce competition, you can rise above it. Use these tips to help distinguish yourself from your competitors and to start getting the work you need whether you are trying to generate extra revenue or make a business of your own.