When it comes to making money online, there is a growing need to be more innovative and diverse than ever. This is because people are catching on to the opportunities available, so if you are serious about making cash online, you need to find underdeveloped or new markets that you can get into before everyone else does. One market that is currently on the cusp is mobile marketing, so it’s a great time to get involved in it. The industry is established enough that it’s going to be sticking around for a while, but not so saturated that there are no good opportunities. We take you through 3 of the main ways you can make money from mobile marketing.
But what is mobile marketing? It essentially refers to marketing – on mobile (or cell) phones. While 1.6 billion people currently have internet access on their computers, there are more than 5 billion cell phone contracts in existence. Mobile internet is improving in its capabilities all the time and smartphones are starting to sell faster than desktop computers, making this an exciting industry to get involved in.
One of the main ways of making money through mobile marketing is through websites. You will no doubt be familiar with the websites of various businesses and organisations, but even though more people than ever are using the internet on their mobile phones, there are still relatively few companies that have dedicated mobile sites. It’s in their interests to do so as there is potentially a huge, previously untapped mobile market for them to make use of. If you have the skills to design, sell, market or otherwise get involved with mobile websites, now could be a good time to do it. There is a growing demand for specialised mobile sites, so it’s definitely worth making the most of that.
Another popular form of mobile marketing involves smartphone apps. These are most associated with the iPhone, but BlackBerry, Android and other devices also make use of them, meaning there are lots of opportunities to get involved. For example, you could design apps for smartphones, creating features that allow users to buy products from a particular company or that offer a particular service that users would find helpful. Apps provide a growing market as more and more people use them, so if you have innovative ideas and the skills to create them, this could be a great opportunity for you.
As with the mainstream internet, there is a demand for advertising services in mobile marketing. Mobile sites may be slightly more limited than normal websites as they have a smaller amount of pixels to play with and less space, but as long as they are optimised then there is still scope for advertising to be included in them. For instance, you might be able to get involved with selling advertising space on mobile websites or creating adverts that companies can use on mobile sites to advertise their services.
If current trends are to be believed, mobile marketing could be one of the next big things, so if you have relevant skills and experience, there is definitely potential to make money through this industry.