Fundraising is a very common way that churches, schools, or really anyone, attempts to raise funds for a cause that they feel passionate about. If you or your organization is seriously considering launching a fundraiser, then you will find yourselves on a journey that is both exciting and challenging. Whether you are amateur at fundraising or a veteran there are certain things that you want to seriously consider doing in order to get off to the right start.
Develop a Strong Leadership Team
Do not follow the mindset “if you build it they will come.” While your fundraiser may attract like-minded people who also share your passion, to ensure success throughout the long journey of the fundraiser, it is vital that you have the right people in place to help you lead your team of staff and volunteers. These leaders should possess the ability to encourage others, stay committed amidst opposition and have the strength to keep others committed. The leaders that you choose will either make or break your fundraiser, so choose wisely.
Clearly Express Your Vision
In your mind, it may be very clear what the whole point of your fundraiser is. Obviously, a fundraiser will have a general purpose like raising money to fight cancer or something, but you need to go beyond that. You need to communicate clearly to your staff and to those considering donating step-by-step how the funds you raise will help your cause and what the ultimate long-term goal or goals are. Re-creating the vision in your mind in the minds of your supporters will greatly help ensure the success of your fundraiser.
Create Strong Incentives
Have fun with your fundraiser and create strong incentives. You can do a raffle and sell tickets. You can create game booth and charge admission. There are innumerable ways that you can raise money and get people excited. Be creative and have fun. Your excitement and enthusiasm will be contagious.
Send Thank You Cards
This is huge, and more often than not people do not do it. People expect you to be nice and appreciative when they know you want something from them. However, when you send a thank you card, it is a true expression of your gratitude because it happens after-the-fact. While this point has little to do with the success or failure of your fundraiser, it is simply the right thing to do. Your staff, many of whom worked for free, worked hard, and your supporters provided your cause with their hard earned money; they deserve at least a thank you card.
Brandon Jones writes about school fundraising ideas. He is a writer of Instphil.org for a time.