If you know a bit about generating an online audience, then running a paid reviews website could be a really good way of making some money through the internet. Paid reviews sites are beneficial for both you as the owner of the site and the company who commissions the review – as long as you do it well. This article covers the basics of how to run a paid reviews website.
What is a paid reviews website?
A paid review is essentially a review of a product or service, written by you as the owner of the website. You are paid to do this by the company who owns the product or service and you would typically be expected to include links that take users through to the company’s website. Your website would then be filled with paid reviews where people could see what has been said about certain products.
Why do companies use paid reviews?
Most companies use paid reviews because they are a good way of getting some publicity. It also helps with their search engine optimisation and – if you do your job properly – can generate them new business. This means that the initial cost of paying for the review on your site is worth it as they stand to make money out of it further down the line.
How do I start a paid reviews website?
If you are thinking of setting up a paid reviews website, then there are some things to consider. Firstly, you should think about whether you have a niche that you could operate in as people are more likely to take your reviews seriously if you have a particular skill or expertise in a specific area. This will also make you more attractive to the companies who want people to write reviews for them.
You also need to consider your audience. If a company is going to ask you to write a paid review about their new product – for example, a new soft drink – they are going to want to know that you have access to a decent number of people who are likely to be interested in what you have to say. This means that it helps if you know how to build an audience and how to market your site properly to attract new followers.
For instance, if you were trying to promote a review of a soft drink, you might identify likely groups on social networking sites or forums and post links to your review so they can access it easily. It will also help if you understand a bit about SEO as this will make your site accessible to more people.
Ideally, you should stick to a certain theme when it comes to writing product reviews as if you have reviews on too many different things, it could be confusing for users and you will find it hard to generate a dedicated following. Building up a niche market could be much more beneficial.
Finally, you might want to consider getting some guest writers involved once your site has been running for a while. This could be a good way of introducing new themes to your site, generating interest from users and appealing to more companies on the lookout for potential paid reviewers.